Driven by a tribal ritual of our Ashanti culture, it's been our mission to share the spiritual experience of wearing African waistbeads.

For us and our customers, wearing our waistbeads:

•Decorates our beautiful bodies.
•Reminds us of the strength we hold.
•Excites intimate moments with our partners.
•Helps maintain a deeper relationship with ourselves.

•Makes us aware of our eating habits.
•Awakens a connection to our ancestors.
•Overshadows our body imperfections.
•Makes us feel incredibly beautiful & confident.

Our products may have African roots, but their use favors no race, religion, gender or sexual orientation. Love is truly Love—of all shades, of all weights, of all body types on all days.